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The announcement today of Superbrands 2011 confirms Marshalls plc as one of the UK’s leading business to business brands. The announcement follows a robust research process administered independently by The Centre for Brand Analysis, which analysed the views of an Expert Council and 2,000 UK business professionals.
Of the thousands of brands initially considered only the top 500 are deemed to be Business Superbrands. Stephen Cheliotis, Chairman of the Expert Council & CEO, The Centre for Brand Analysis, comments: “Congratulations to Marshalls on achieving Business Superbrands status. This status confirms the strength and potency of the brand in the UK.”
“As we enter another difficult year, the resilience of a business can be boosted by its reputation, helping to stimulate demand and loyalty versus weaker-branded rivals. The company and its employees can be extremely proud to be recognised amongst the UK’s leading B2B brands. The achievement reflects the views of experts and professionals who deemed the brand to represent quality, reliability and distinction.”
Marshalls Group Marketing Director, Chris Harrop, comments “Once again Marshalls has demonstrated its strong brand position as a market leader in its sector. We continue to strive to improve environments for everyone by using our expertise to create integrated landscapes that promote well-being, from fairly traded stone and providing products that alleviate flood risks, to creating innovative anti-terrorist street furniture.”
Engineering giant, Rolls-Royce Group, was the number one brand, up from second last year, whilst BlackBerry also moves up one position from last year to take second place. Completing the top three is software giant Microsoft, which fell from number one last time out. Eight of the top ten remain the same as in 2010, proving the buoyancy a strong brand provides.