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Marshalls plc has been awarded Business Superbrands status for 2016, following the latest iteration of the long-running annual survey, which has been identifying the UK’s leading business-to-business brands since 2001. The process was managed by The Centre for Brand Analysis (TCBA) and questioned 2,500 individual business professionals across the UK, as well as the independent and voluntary Business Superbrands Council. The two audiences judged nearly 1,500 brands, which they assessed on three key criteria: quality, reliability and distinction.
This is the seventh consecutive year Marshalls has received Superbrand status. The company has been supplying superior natural stone and innovative concrete products to the construction, home improvement and landscape markets since the 1880s.
Over the years Marshalls has developed its offering from landscape product supplier to landscape solutions provider, offering every service a customer needs to create a seamlessly integrated landscape.
Stephen Cheliotis, Chief Executive of TCBA and Chairman of the Business Superbrands Council said, “A potent reputation is a critical advantage for a company. As an annual barometer of brand strength, those companies performing well in this year’s Business Superbrands survey can take confidence in their reputation. Being a leading Business Superbrand is not just about being the most well-known, but also about standing out from rivals and being perceived to consistently deliver a good quality service or product. The fact that the Business Superbrands process canvasses both business-to-business marketing experts and business professionals reaffirms on all counts that the brand is performing well”.
Chris Harrop, Group Marketing Director at Marshalls, said: “We’re immensely proud to have been named a Business Superbrand for the seventh year running. Our brand is our biggest asset and we work hard to ensure it remains synonymous with innovation, trust, quality and reliability.”