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Marshalls, the UK’s leading hardlandscaping manufacturer has been awarded Business Superbrands status for 2017. This follows the latest iteration of the long-running annual survey, which has been identifying the UK’s leading business-to-business brands since 2001.
The process was managed by The Centre for Brand Analysis (TCBA) and questioned 2,500 individual business professionals from across the UK, as well as the independent and voluntary Business Superbrands Council. The two audiences judged nearly 1,500 brands, which they assessed on three key criteria: quality, reliability and distinction.
This is the eighth consecutive year Marshalls has received Superbrand status.
The company has been supplying superior natural stone and innovative concrete products to the construction, home improvement and landscape markets since the 1890s. Over the years Marshalls has developed its offering from landscape product supplier to landscape solutions provider, offering every service a customer needs to create a seamlessly integrated landscape.
Stephen Cheliotis, Chief Executive of TCBA and Chairman of the Business Superbrands Council said, “Having surveyed the views of leading business-to-business marketing experts and UK business professionals, we’re delighted to reveal the brands they deem deserving of Superbrand status. As this accolade is directly linked to how brands are perceived, it is an important signifier of the high regard each Superbrand is held in the UK.
“These positive opinions clearly bring many benefits, especially in competitive environments in which brands are trying to outcompete for attention, business and loyalty. A strong reputation is undoubtedly one of the key drivers of business success and growth, so those brands achieving Superbrands status can rightly feel pleased about their achievements and upbeat about their futures”.
Chris Harrop, Marshalls Group Marketing Director, said: ““Marshalls’ brand is one of our biggest assets, and everyone works exceptionally hard to ensure that it remains synonymous with quality, innovation and trust.
“To be named as a Business Superbrand is a huge honour, and we are thrilled to have been awarded the accolade for the eighth consecutive year.”