Marshalls has been awarded Business Superbrand status for 2015, following the most recent evaluation of the long-running annual survey, which has been identifying the UK’s leading business-to-business brands since 2001.
The process was managed by The Centre for Brand Analysis (TCBA) and questioned 2,000 individual business professionals from across the UK as well as the independent and voluntary Business Superbrands Council. The three audiences judged more than 1,200 brands, which they assessed on three key criteria: quality, reliability and distinction.
Marshalls is the UK's leading hard landscaping manufacturer and has been supplying superior natural stone and innovative concrete products to the construction, home improvement and landscape markets since the 1890s.
Stephen Cheliotis, Chairman of the Business Superbrands Council said, “Having a strong reputation is as essential in business-business markets as in business-consumer markets. That said it is often ignored by management, or certainly lower in the list of priorities, for many business-business companies, meaning they miss out on the clear benefits a strong brand provides.
"Those brands awarded Business Superbrand status should therefore be praised for focusing on, and more importantly succeeding in, building a recognisable, powerful and respected brand. The competitive edge the leading Business Superbrands can enjoy is just reward for their endeavours and creates a virtuous circle that will further reaffirm their positive position relative to peers”.
Chris Harrop, Group Marketing Director at Marshalls said, “At Marshalls we work extremely hard to ensure that our brand remains market leading and synonymous with innovation, trust, quality and reliability.
“We are extremely honoured to be named a Business Superbrand for the sixth year running.”