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We’re proud to be supporting the Ride for Freedom 2019

A ten day cycle ride to support the rehabilitation of survivors of modern day slavery has begun today and we’re proud to be playing a part.

The Ride for Freedom is taking cyclists on a route around England and Wales, including a stop off at our Head Office in Elland, Yorkshire. The ride will end in London on Anti-Slavery Day on 18th October where Baroness Young of Hornsey OBE will welcome the cyclists on their arrival at Victoria Tower Gardens, adjacent to the Houses of Parliament.

The 800km ride is raising money for Unseen and Hope for Justice, two charities which Marshalls has close connections with also. Together they strive to rehabilitate survivors of modern slavery and equip front line agencies and businesses with training advice and resources, as well as influence government and society to inspire change in legislation and policy.

Organised by keen cyclist Gordon Miller, CEO of Sustain Worldwide, the 10-city tour journeys in week one from Watford to Manchester, via Cambridge, Corby, Nottingham, Barnsley and Elland. The second week sees the cyclists depart Bristol for Cardiff, pedal on to Stroud, Didcot, Bracknell and conclude in London.

Gordon Miller said:

“There are an estimated 13,000 people who are held as modern day slaves in the UK – although many believe these figures to be lower than the reality. When survivors are recovered they require a safe place, support and guidance to begin their rehabilitation. It costs £3,000 a month to support a person in an Unseen safe house.”

Chris Harrop, Marshalls Sustainability and Marketing Director who has an OBE for services to the prevention of modern slavery and exploitation, said:

“Tackling modern slavery is everybody’s business and it’s great to see fundraising like this taking place to support those who have been affected.”