Why is this KPI important?
Delivering sustainable growth is key to the Group’s strategy. The aim is to outperform the market and grow market share.
Sustainable improvement in profitability is a strategic priority.
2021 performance
Sales are 26 per cent higher than in 2020 and 9 per cent higher than 2019.
Profit before tax (before adjusting items) was £72.1m which is 3 per cent ahead of 2019.
Trading in 2022 has started strongly.
Principal risks
• Further COVID-19 impact in 2022
• Macro-economic and political
• Customers
• Increased rate of digital change
• Cyber security risks
• Competitor activity
• Security of raw material supply
• Climate change
• Further COVID-19 disruption
Risk mitigation
• Close monitoring of trends
and lead indicators
• Diversity of business
• Customer centricity
• Digital Strategy
• Innovation and new
product development
• Focus on cyber
security controls
• Proactive supply
chain management
Stakeholder linkage
• Customers
• Suppliers
• Employees
• Communities
• Shareholders
• Employees