Date published 5 October 2021
We’re pleased to have been awarded Superbrand status for the 12th consecutive year.
British Superbrands are identified annually through an extensive and robust research process that measures thousands of brands' equity in both direct-to-consumer and business-to-business markets. Only the most highly regarded achieve the status of Superbrand.
Chris Harrop OBE, Marshalls Group Sustainability Director, said: “Twelve years as a Superbrand is a fantastic achievement for Marshalls; our brand is one of our biggest assets and a lot of work goes in to make sure it remains synonymous with quality, innovation and trust and is built upon strong foundations of sustainability; people, planet and profit. We are proud to be named as a 2021 Superbrand, and it is a testament to the hard work and commitment from our people who make this happen."
The Superbrands organisation identifies and pays tribute to exceptional brands throughout the world. The UK programme is run under license by The Centre for Brand Analysis (TCBA). A selection of identified Superbrands are celebrated in the Superbrands Annual, first published in 1995 and now in its 20th volume in the UK.
The book explores the history, development and achievements of the nation’s leading brands, showcasing why they are well-regarded and providing valuable insights into each brands strategy and proposition.