Date published 11 July 2023
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We’re proud to announce the launch of Outdoor Reality, a cutting-edge mixed-reality mobile app designed to revolutionise how our customers plan, visualise, and budget for their landscaping projects. Available for Android and iOS, the app offers an unparalleled digital experience, enabling people to bring their outdoor visions to life with ease.
The use of visualiation technology to help provide online product certainty for customers is common in many industries and Marshalls is excited to be championing this type of experience to the landscaping industry, helping customers feel more confident when designing their projects / making buying decisions. The Marshalls Outdoor Reality app takes landscaping planning to new heights by immersing users in a fully interactive digital space, where they can explore and experiment with various paving products, colours, and textures.
The app is the result of extensive research which revealed that customers frequently encountered two significant challenges during their landscaping projects: accurate measurement of their outdoor space, and effective budgeting. Outdoor Reality addresses these pain points by providing people with a convenient tool to measure their space accurately, ensuring optimal planning and reducing errors. The app also enables users to estimate costs effortlessly, empowering them to budget efficiently for their dream outdoor projects.
One of the most exciting features of Outdoor Reality is the ability to browse a wide range of Marshalls product colours and textures and view different products ‘in situ’, eliminating the need for customers to order numerous physical samples to their homes and supporting them in narrowing down their selection. With a simple screen tap, people can instantly visualise how different paving options would look in their own space, allowing for informed decision-making and an enhanced customer experience.
"We’ve invested heavily in 3D product visualistion and are thrilled to introduce the Outdoor Reality app. This is the first of a series of future online tools which will help make our customers lifes easier" said Sion Harrison, Digital Director of Innovation and Tech at Marshalls.
"This innovative mixed reality app represents our commitment to embracing cutting-edge technologies and delivering extraordinary experiences to our valued customers. With Outdoor Reality, planning and visualising your dream outdoor space has never been easier or more exciting."
Marshalls invites customers to download the Outdoor Reality app today and embark on their landscape planning journey. Whether it's a tranquil garden, a stylish patio, or a stunning driveway, Outdoor Reality provides the tools and resources necessary to bring imagination to life and create exceptional outdoor living spaces.
To experience Outdoor Reality, download the app on Android or Apple.