Like us, many businesses have started on their own carbon reduction journeys. As such, we're seeing brands making big announcements and low carbon claims, which is really positive. However, there is potential for greenwash here.
We want people to challenge the environmental credentials of the products they want to buy. Are there hard, verifiable facts behind any low‐carbon claims? Is there data to back up those claims? If there is, where has it come from? And who has verified that data? If there's any doubt ask the manufacturer for proof.